Duration # 45 to 60 Seconds
Language # Hindi/English
Format # High Definition
Location # To be shot in several diverse geographical regions of the country.
TREATMENT
This spot tries to bring out a visual relationship between illiteracy and light. An illiterate is like a face in silhouette.
The characters in this spot are seen in silhouette i.e. the characters will appear dark, with virtually no details on their faces, against a bright backdrop.
The spot comprises of approximately, 14 shots of short durations of 2 to 3 seconds each, with a caption at the end.
SCRIPT
Shot # 1
A fisherman against the backdrop of a lake/river/sea.
The camera is just above the water-level.
The fisherman throws the net in the water.
The net almost touches the lens.
Shot # 2
Desert Sand dunes in the background.
Strong Back light
A man with a caravan of five to six camels; walking in the desert.
Shot # 3
Production of salt, adjacent to the sea, either in Tamil Nadu/Andhra Pradesh/Gujarat.
Vast stretch of land with hundred of salt pans of approximately 20 feet x 20 feet dimension are filed with sea water.
Salt is seen either floating on the surface or deposited on the bed.
The shot is framed with a labourer in silhouette with bare body working at one of the salt pans.
Several labourers are seen in the background.
Shot # 4
An artist making a statue, out of rock. The statue is well-lit; not the artist. The setting is rural Rajasthan/Orissa/Tamil Nadu.
The camera tilts up from the statue and tracks to the artiste.
Shot # 5
A blacksmith is engaged in the production of a horse-shoe.
He picks up the said item from the oven that if anguish in colour, beats it with a hammer in-order to give it an appropriate shape.
Shot # 6
An industrial worker.
Lathe Machine.
The setting is a metropolis.
The sparks are in the foreground, while the worker is in the background.
The focus is switched from the sparks to the worker.
Shot # 7
Green fields in the background
Dust; after sunset
Several layers of colours are seen in the horizon, predominantly orange.
A man carries his plough on his right shoulder.
Parallel track.
Shot # 8
Construction site
A multi-storied complex being constructed.
The setting is a city like Bombay/Delhi.
A group of ladies carrying bricks on their heads.
The well-lit complex is seen in the background.
The women however, are in silhouette.
Shot # 9
A street circus show
A man walking on a rope
Low Angle.
Camera tracks forward to a position, where the rope is just above the camera-lens.
Against the bright afternoon sky, the man appears to be in silhouette.
Shot # 10
Snow capped Mountain, in Himalayas.
No vegetation.
A group of four-five sherpas carrying heavy load on their backs.
Shot # 11
Potteries are baked in a kiln. A couple is keeping the kiln hot by putting dry weeds and branches of the tree.
The frame is full of black smoke.
Setting : Rural Bihar/Orissa.
Shot # 12
A housewife with her face covered by a duppatta.
She fetches water from a well.
The camera tilts up from the bucket in the well, to the lady.
The setting is rural Rajasthan/Madhya Pradesh.
Shot # 13
A villager climbs a coconut tree to fetch the tender ones. The legs are tied with a rope to facilitate climbing.
Low angle, half circular track around the palm tree.
The setting is a coastal region of the country.
Shot # 14
Potter’s wheel in motion
A potter in his fifties is producing earthen cups.
Top light
Face of the potter in silhouette
Camera tracks back from the face of the potter to reveal the wheel.
CAPTION
EMERGE OUT OF
SILHOUETTE…….
BE LITERATE……
Sanjay Agrawal's Blog 